What was delivered
What the Platform Does
A complete digital ordering system that lets customers browse, customise, and order independently, while giving the baker full control over every delivery window and order list.
Self-Service Ordering
Customers browse the full menu, choose sizes and quantities, and place orders at any time of day without messaging. The founder's time is freed from order-taking entirely.
Real-Time Delivery Zone Enforcement
Postcode validation runs at checkout. If a customer's address falls outside the delivery area, the checkout closes automatically. Zero out-of-area orders, zero awkward conversations.
Instant Order Notifications
The moment a customer confirms an order, both the customer and the baker receive a confirmation. No chasing, no missed messages, no double handling.
Automated Cutoff Management
The Friday 9AM order deadline is enforced automatically by the system. The ordering window closes and reopens for the following Saturday with no manual intervention needed.
Weekly Order Dashboard
A clean summary of everything confirmed, with totals and delivery details, ready for the founder every Friday morning before the Saturday bake.
Commission-Free Channel
The ordering system is fully owned by the business. No percentage taken by a third-party platform. Every order goes directly to the business at full margin.
